Uncontrolled exploration
More images, more routes and more stylistic novelty — without a stable decision system.
AI STARTUP BRAND SPRINT · 72H INITIAL HANDOFF
Turn AI-assisted exploration into one controlled brand direction.
TAC connects strategic truth, recognition codes, product behavior, generator rules and human approval — so your AI product can look distinct without becoming inconsistent.
Normal €299 · Pro €549 · Premium €899
B2B only · Manual scope review · Available worldwide
The 72-hour window covers the initial package handoff. It begins only after written acceptance, confirmed payment, a complete intake, receipt of all required information and explicit scope approval. Any included revision follows the initial handoff after one bundled feedback round.
WHY CONTROL MATTERS
The prompt is not the brand. It executes the brand rules.
AI can expand the option space. It cannot decide which option should become the brand without a clear strategic boundary.
Controlled direction
One selected truth, non-negotiable codes, transfer rules, risk guards and human approval.
- Core truth
- Define the product truth and the human consequence before visual exploration begins.
- Opposing default
- Identify the category cliché, AI trope or trust failure the brand must resist.
- Human consequence
- Translate the decision into something the audience can understand, recognize and trust.
WHAT YOU RECEIVE
Five connected brand codes — delivered for people and AI-assisted direction workflows.
The sprint does not stop at a moodboard. It defines what the brand means, how it is recognized, how it behaves, how controlled variants are directed and how outputs are approved.
- 01
Meaning Code
Core truth, audience trust need, brand promise and visual tension.
- 02
Recognition Code
Color roles, form logic, typography direction, motif, material and composition.
- 03
Behavior Code
How the brand responds across empty, thinking, output, warning and approval states.
- 04
Generation Code
Prompt structure, generator dialect, allowed variation, format rules and no-go logic.
- 05
Governance Code
Experimental, direction, selected, approved and rejected status — with version and QA logic.
Human-readable handoff
- Mini Brand Guide
- Hero Copy
- Do / Don’t Rules
- QA Summary
Structured handoff for people and AI tools
- Machine-readable Color Tokens
- Generator-specific Prompt Files
- Asset Status
- Human Approval Rules
Founder-scale structured handoff — not an enterprise DAM, brand API or complete production system.
Open the public Pro sample deliveryTHREE CONTROLLED OUTPUTS
One method. Three different truths, codes and applications.
The cases are fictional method demonstrations. They show how the same control system can create genuinely different brand directions without forcing every product into one TAC look.
Fictional method demonstration · Direction, not finished product UI
NOVALEDGER
Trust must be visible.
- Opposing Default
- More data and more dashboards do not automatically create better financial decisions.
- Recognition Code
- Teal evidence signals · controlled amber risk · calm verification architecture
- Behavior Code
- Product direction: evidence conflict → warning; verified decision → approval.
- Application
- Transfer evidence: website hero · product state · pitch evidence architecture
Fictional method demonstration · Direction, not finished product UI
VIRALMUSE
Creativity needs a recognizable narrative.
- Opposing Default
- More hooks, trends and generated content do not automatically create a coherent creator brand.
- Recognition Code
- Narrative violet · human coral · controlled idea-lime signal · story-wall rhythm
- Behavior Code
- Product direction: generic narrative drift → warning; selected narrative route → approval.
- Application
- Transfer evidence: website hero · creator-tool state · social launch sequence
Fictional method demonstration · Direction, not finished product UI
ORACYNTH
Variation needs a human lock.
- Opposing Default
- More visual variants do not automatically produce a stronger or more consistent design direction.
- Recognition Code
- Living moss · crystal violet · gold as human-lock signal · controlled synthesis
- Behavior Code
- Product direction: style drift or IP risk → warning; human-locked route → approval.
- Application
- Transfer evidence: website hero · visual-governance state · controlled launch application
THE BRAND CONTROL STACK
The TAC CONTROL Formula turns a product truth into an operational direction.
Truth → Difference → Codes → Transfer → Rules → Operational Evidence → Human Lock
“Formula” here means TAC’s operational decision sequence; it is not a statistical score, scientific law or performance guarantee.
- C
Core Truth
Connect product truth, audience trust and human consequence.
- O
Opposing Default
Name the category default, visual cliché or AI failure to resist.
- N
Non-Negotiable Codes
Define the signals that must remain stable across every application.
- T
Transfer System
Adapt the direction across hero, product, pitch, social and launch contexts.
- R
Rule Engine
Translate brand rules into generator-specific prompts, constraints and remix boundaries.
- O
Operational Proof
Test selected and rejected routes, application transfer, asset status and QA.
- L
Human Lock
Select, suppress, reject and approve the final direction before delivery.
OPERATIONAL PROOF
Documented operational evidence, not automatic approval
TAC documents what was selected, what was rejected, which risks remain and which outputs are ready for package handoff.
SCOPE WITHOUT AMBIGUITY
A focused brand direction system — not full identity production.
The sprint creates a controlled foundation before a larger website, app, campaign or complete corporate identity is produced.
Sprint Core
Brand DNA, one visual core direction, color and typography roles, hero message, controlled AI prompt systems and human QA.
Direction Outputs
Explainable logo direction and strategic application directions for website, UI, pitch, social or launch.
Outside the Sprint
Programmed website, complete app/UI, finished campaign and extensive identity production require separate downstream production. Trademark or legal clearance and guaranteed outcomes are not TAC services.
Application Directions are strategic direction sheets. They are not finished website, app, UI, pitch-deck or social production.
CHOOSE YOUR SPRINT
Clear founding rates. Clear boundaries. Manual acceptance.
TAC is in its early market-entry phase. These founding rates do not reduce the stated scope; every inquiry is manually reviewed for realistic delivery before acceptance.
72h initial brand-direction handoff · Not a full corporate identity or production engagement
NORMAL
€299
A compact visual foundation.
Current founding rate
- Compact Brand DNA
- 1 compact core direction
- Essential color and typography direction
- Logo direction
- Hero copy
- 3 ChatGPT + 3 Midjourney prompts
- 3 social ideas
- 11 delivery files
- No creative revision included
RECOMMENDED
PRO
€549
The controlled core offer.
Current founding rate
- Extended Brand DNA + Visual Tension
- 1 developed core direction
- Developed color-role and typography direction
- Logo direction
- Website hero copy
- 6 ChatGPT + 6 Midjourney prompts
- 6 social ideas
- 3 Application Directions
- 12 delivery files · base 11 + Application Directions
- 1 bundled revision
PREMIUM
€899
More comparison, strategic application directions and launch hooks.
Current founding rate
- Extended Brand DNA + personality
- 2 compact Concept Route Cards
- 1 developed core direction
- 10 ChatGPT + 10 Midjourney prompts
- 8 social ideas + 3 launch hooks
- 5 Application Directions
- 14 delivery files · base 11 + Concept Route Cards + Application Directions + Launch Hooks
- 1 expanded bundled revision
Published B2B package prices are TAC service fees excluding any tax that must legally be charged. Applicable tax treatment and the final invoiced total are confirmed before written acceptance.
Premium includes two compact route cards and one developed main direction — not two complete brand identities.
The three extended fictional case demonstrations show portfolio-depth method evidence. They are not customer-package manifests. The public delivery sample separately mirrors the exact Pro package file structure.
What the delivery-file counts mean
Core 11
Read Me First · Mini Brand Guide · Color Tokens · Color Palette · Logo Direction · Hero Copy · ChatGPT Prompts · Midjourney Prompts · Social Ideas · Do / Don’t Guide · QA Summary.
Pro file 12
Application Directions — one file containing 3 strategic direction sheets. The public NOVALEDGER sample mirrors this Pro structure.
Premium files 12–14
Concept Route Cards — 2 compact routes in one file · Application Directions — 5 in one file · Launch Hooks — 3 in one file.
Revision rule
A revision is a service allowance after the initial package handoff, not an extra delivery file. It starts after one bundled feedback round and stays within the selected direction.
Focused extensions
Add-ons extend the approved direction. They do not create a new audience, positioning or complete brand identity.
- €99
- Additional bundled revision
- €69
- 3 additional prompt pairs
- €89
- Additional Application Direction
- €99
- One static presentation mockup
CONTROLLED START
A clear path from first fit check to a clean delivery.
- 01
Quick Fit Check
Share the product, current problem and preferred package.
- 02
Manual Review
TAC reviews fit, B2B status, scope, timing and required information.
- 03
Written Scope
You receive written acceptance and the exact agreed scope before payment.
- 04
Payment
Payment is handled through invoice, bank transfer or an approved PayPal Business link, as applicable.
- 05
72h Initial Delivery
The initial-package window begins only after acceptance, payment, complete intake, all required information and scope approval. Included revisions, where purchased, follow the initial handoff after bundled feedback.
- 06
Delivery
You receive the package-specific files, guidance and QA documentation in a clean digital package.
Designed for
- AI startups and SaaS products
- Founder-led B2B products
- Creator tools and digital products
- Small teams that need one controlled direction
- Projects with a clear decision maker
Separate production required
- Complete website or app production
- Full UI systems
- Naming programs
- Trademark or legal clearance
- Unlimited revisions or multiple complete identities
- Guaranteed revenue, reach, virality, conversion or investor outcomes
Submitting the fit check or intake is not a binding order and does not automatically trigger payment or start the sprint.
HUMAN RESPONSIBILITY & TRUST
Led by Tim Kleinberg. AI-assisted exploration, human-controlled decisions.
Positioning, direction selection, refinement, risk review, package control and final approval remain human-led.
Guía de Isora · Canary Islands · Remote · B2B only · Worldwide
- Visible method
- The portfolio shows how the system moves from truth and codes to transfer, application and QA.
- Clear scope
- Package limits, production boundaries and revision rules are stated before the intake.
- Human approval
- No automatic approval and no unchecked AI output.
- Clean delivery
- Only reviewed customer-facing files enter the final package — not internal scratchpads or debug material.
NOVALEDGER, VIRALMUSE and ORACYNTH are fictional portfolio demonstrations. No client results, revenue figures, testimonials or performance guarantees are presented.
FAQ
Clear answers before you start.
What exactly does the 72-hour window cover?
It covers the initial package handoff and starts after written acceptance, confirmed payment, a complete intake, receipt of all required information and explicit scope approval. Any included revision is handled after that handoff once one bundled feedback round is received. Client delays pause timing.
What do I need to provide?
A clear product description, target audience, current stage, business goal, relevant references, known constraints and the information requested in the intake.
Is the intake already a binding order?
No. The intake begins a manual review. An order is accepted only after written confirmation of scope and availability.
Do I receive a finished vector logo?
You receive the logo direction defined by your package. Trademark clearance, legal verification, final vector-logo production and a complete production-ready identity system are not included in the published TAC packages or add-ons.
Are website or social production files included?
No. Application Directions are strategic visual direction sheets. They are not a finished website, UI, app, campaign or full social template system.
What is an Application Direction?
A controlled example of how the approved brand direction could translate into a specific format such as a website hero, social launch or product presentation.
How do revisions work?
Normal includes no creative revision. Pro includes one bundled revision after the initial package handoff. Premium includes one expanded bundled revision after the initial handoff. Each included revision starts from one bundled feedback round and stays within the selected direction. Additional bundled revisions are available as an add-on.
Are the portfolio cases real clients?
No. NOVALEDGER, VIRALMUSE and ORACYNTH are fictional method demonstrations and are clearly labeled as such.
How is payment handled?
After manual acceptance, payment instructions are provided by invoice, bank transfer or an approved PayPal Business link, as applicable.
How is tax treatment determined?
Tax treatment depends on the verified B2B status, billing location and applicable rules. It is reviewed manually before acceptance and invoicing.
Can I add services later?
Yes, the four published add-ons may extend an approved direction, subject to scope and availability.
Who owns the final delivered material?
Permitted use and delivery rights are defined in the accepted service terms and final delivery documentation. Third-party tools, fonts, stock material and platform terms remain subject to their own licenses.
CONTROLLED OUTPUT
Build one direction your team, designers and AI tools can use without losing the brand.
Start with a short fit check. Scope, B2B status, billing details, tax treatment and availability are reviewed manually before an order is accepted.